30 years of The Country radio show, means three decades of Jamie Mackay's dulcet tones filling our airwaves. He sure can talk. But Raymond Bowan and Richard Emerson came up with a plan. Farmers Cut extra thick cut chips, paired with Farmer Pour Extra Crispy Pale Ale. It's the Perfect farmers combo to celebrate a real farming legend. Best of all, it should keep Jamie quiet, for at a moment, at least.

A hallucinatory, mind-bending, consciousness-expanding, dream-like experience is not what you'll find in this can. It's just a beer, man. But, this cloudy IPA does have a gnarly hit of Riwaka, Simcoe, and Mosaic hops, with a tropical citrus flavour, and a totally piney finish. At least it's a trip for your taste-buds. Far out.

When you want more than a pretty good beer, reach for an Extra Special Bitter. A classic British ale that'll transport you to a London pub as soon as you get a waft of the toffee aroma. It's all about the balance between the sweet biscuity malt and the hop bitterness. Despite the name, it's not extra bitter - more smooth, mellow, and (you've got it) special.

Just because you don't want a beer, it doesn't mean you don't want a beer. So, Emerson's brewed you a beer. Inspired by the big bold flavours of Bird Dog IPA, but without the bite. Little Bird is an alcohol free IPA, with a deliciously-puritanical, true expression of the hop flavour. It's so tasty, you won't even realise you're not drinking. Until the morning, of course. Dry hopped using New Zealand and USA hops for a super-fresh, super vibrant aroma, with a super-crisp, super-quenching finish.

Porter is the oldest commercially brewed style and London Porter was Emerson's first beer. Dark, dry and mellow with some hoppy characteristics, pours a deep brown colour with reddish tints.

Introducing Loud and Clear. A hard-core addition to the Emerson's core range. A bright & beautiful double IPA that's rich & juicy and bold & balanced. At 8.4%. It's also a good one to sip & savour with a friend quietly, of course.

The Orange Roughy's scientific name is Hoplostethus atlanticus. Which roughly translates as, hazy, hoppy pale ale with a tropical fruit aroma, citrus flavour, and malty backbone. In the past, the roughy has been subject to unsustainable practices - completely selling out. Thanks to the hard work of our brewers, numbers are now on the rise. Careful you don't exceed your quota, though.

The 2024 Bird of the Year is now also the Bird with a Beer. Emerson's love their Hoiho there in Dunedin and they are proud to have played a part in turning its yellow eyes gold, for the second time. People's Penguin is easy drinking, with vibrant notes of stone fruit, and a biscuity malt backbone. It features local Garston Rakau hops, and Riwaka Amplifire hop oil from Clayton. Enjoy the sweet taste of victory.

Phantom Lords are so misunderstood. Everyone thinks they want to tear your soul out, or claim your firstborn. Take this one. Yes, it does the whole Dark Side thing - black as tar, roasty chocolate notes, but it's also chirpy and hoppy as an American Pale Ale. Turns out Phantom Lords just wanna have fun, then tear your soul out.

Roving. It's something the Irish have in their blood. They turn up in far flung corners of the world, make everyone celebrate St Patrick's Day, and drink stout. Not that anyone is complaining of course. Wild Rover will take your taste buds for a bit of a wander, from a fruit and caramel beginning, through a mazy of smoky notes, arriving at a vibrant bitter end. Open this can and get going.

New Zealand's first American style IPA, released in 2008, has gone on to be New Zealand's most awarded beer. In recent years, it has won six back to back Best in Class trophies around the world including New Zealand, Australia and Sweden.

A Low Carb beer that just isn't about being low carb, it is about the flavour. It is a Low Carb Pale Ale that has the incredible hop aroma and hop flavour you expect from a typical Epic beer. Luke Nicholas owner/founder of Epic Brewing Company says 'we were shocked when reading that Low Carb beer sales were greater than the total Craft Beer market in New Zealand. On hearing this I could feel the pain of a great number of drinkers who were drinking low carb, but at the cost of a really delicious beer. It was time to help them out, as we did back in 2005 when we helped the whole of the New Zealand beer market with the wonderfully dry hopped Epic Pale Ale'.